Experimentation Will Be the Hottest Skill of the Future

Alex king
Jul 22
4 min read

In a world of AI, the edge won’t come from knowing the answers; it’ll come from running the right experiments.

We all have key skills listed in our resumes. Skills such as "Communication," "Problem Solving," and "Project Management." Soon, a key skill to include and elaborate on will be "Experimentation."

📉 The Death of Static Expertise

In the old world of work, careers were built on deep expertise:

Learn the rules
Climb the ladder
Get rewarded for knowing the “right” way

But now? AI knows the “right” way. It can generate the slide deck, write the code, respond to the email, build the forecast, or design the campaign, all in seconds.

Do you know what gives you an edge now?

Your ability to experiment.

The winners of the next decade won’t just do more work, they’ll run better tests. Rapid iteration, signal-gathering, and hypothesis-driven action. AI makes it cheap to fail. And fast to learn.

🧪 Experimentation = Leverage

Imagine two marketers:

Marketer A creates one campaign a month and optimizes slowly.
Marketer B runs 25 micro-tests a week using AI to generate variations, A/B content, audience insights, and landing page experiments.

Which one wins?

Now extend that across sales, product, recruiting, job searching, or even leadership.

💼 Real-World White-Collar Applications (with Killer Prompts)

1. Sales: Turn Outreach into a Lab

Don’t settle for “spray and pray.” Make AI your experimentation engine.

Prompt Template (Cold Email Experimentation)

“I sell a SaaS platform that helps retail brands forecast demand using predictive AI. Write 5 radically different cold email strategies targeting a VP of Supply Chain at a $500M+ CPG company. Make each version align with a different psychological trigger: fear, aspiration, urgency, FOMO, and curiosity.”

Prompt Template (Personalized Prospecting)

“Create 3 cold LinkedIn DM messages personalized to [Insert Name], based on this recent LinkedIn post: [Paste Post]. Incorporate their tone, show subject-matter understanding, and propose a meeting with a clever call to action tied to their post.”

Prompt Template (Objection Handling A/B Test)

“I commonly get the objection: ‘We’re already using [competitor].’ Write 3 alternative rebuttals framed in these ways: (1) ROI comparison with subtle competitor jab, (2) humorous pattern interrupt, (3) customer story-based contrast.”

2. Marketing: Make AI Your Creative Lab Partner

Great marketing isn’t about the perfect campaign; it’s about the velocity of testing.

Prompt Template (Multi-Angle Messaging)

“My company offers a platform that turns podcasts into viral short-form video clips. Write 5 ad scripts for 30-second TikTok videos. Each should focus on a different angle: (1) creator burnout, (2) platform growth hacking, (3) time-saving, (4) audience engagement, and (5) brand monetization. Include hook, body, and CTA.”

Prompt Template (Landing Page Variants)

“Generate 3 full landing page copy variations for a B2B AI analytics tool. One should feel like a Stripe-style minimalist tech page, one should feel like a high-intensity sales letter, and one should emulate Apple’s tone (polished, emotional, innovative). Each should include hero headline, benefits, CTA, and trust elements.”

🔧 Prompt Template (Repurposing at Scale)

“Turn this 1,000-word blog post on ‘Why Most Marketing Funnels Are Broken’ into: (1) a LinkedIn carousel, (2) a contrarian X thread, (3) a 90-second YouTube script, and (4) an email subject line + preview text combo for a re-engagement campaign. Maintain the original tone.”

3. Product/Ops: Validate Before You Build

Validate ideas before wasting cycles. Use AI to simulate, stress-test, or gather user intel.

Prompt Template (Fake Door Testing)

“Design a ‘fake door’ MVP test for a new B2B feature that allows team leads to auto-generate project reports using AI. Describe the landing page copy, email teaser, CTA, and how to track conversion without building the backend.”

Prompt Template (Workflow Prototyping)

“Build a flowchart of a new user experience for onboarding non-technical users onto a data analytics dashboard. Include 5 key decision points where user friction is likely, and suggest experiments to test each one with minimal engineering lift.”

Prompt Template (Internal Tool Experiments)

“We want to reduce internal meeting time by 30%. Suggest 5 experiments using AI (e.g., meeting summarization, async video, Slack co-pilot prompts) that we can deploy across teams. Include risk, effort, and outcome scoring.”

4. Job Seekers: Your Resume Is Not Enough, Run Experiments

Treat your job search like a GTM motion.

Prompt Template (Resume Variant Generator)

“Rewrite my resume 3 ways: (1) for a sales role in a Series A SaaS startup, (2) for a RevOps strategy role at a Series C AI company, and (3) for a customer success leadership role at a public company. Emphasize different skills, results, and keywords for ATS optimization.”

Prompt Template (Interview Story Builder)

“Help me craft 5 STAR-format interview stories based on these accomplishments: [list]. Each should include a compelling hook, quantify impact, and be framed for a product management role in a fast-paced AI environment.”

Prompt Template (Networking Experiment)

“Write 5 variations of a cold message to a VP of Sales at [company]. Each should test a different hypothesis: (1) shared connection, (2) industry event hook, (3) offer to help with a pain point, (4) asking for advice, and (5) personal story relatability. Include subject lines.”